What Is A Business Plan?

A Business Plan is a written document that outlines a company's goals and how it plans to achieve them. It also encompasses several other aspects of a company's future agenda and can serve as a tool for internal decision-making or as a business proposal to pitch to potential investors.

Alternate Names

A Business Plan is also known as a:

  • Business proposal
  • Marketing plan
  • Business strategy
  • Marketing strategy
  • Sales plan